Urs E. Gattiker's Page

The number of contests on social media that raise money for charities have increased significantly in the last year. This is partly due to companies and non-profit groups learning how best to use Facebook, Twitter and other online tools for marketing and fundraising.



But this causes new challenges. For instance, December 2009 JPMorgan Chase & Company fumbled its online contest to award millions of dollars to 100 charities. In fact, some groups pub… Continue

This is a guest post by Karen Purves.
Social media, social networking and blogging are not just new tools; they are part of the revolution in marketing that started some twenty years ago when the internet became mass market.

This article clarifies how social media tools and channels such as Twitter, Facebook and LinkedIn can make a real difference if used correctly and what this means for you.

Power shift
The… Continue

In the meantime, anyone curious about why their CEO fails with Twitter, or whether better (Twitter) micro-blogging might give your company a more personal voice and better client-engagement, this post is for you. This article will clarify where Twitter could fail you miserably and why social media experts may try to sell you snake-oil.

Context!?
Smaller companies like ours simply do not have the resources to be active everywhere. Nevertheless, so-called social… Continue

The technology consumers love most has been pared down: bells and whistles are out and simplicity rules. For instance, people love Apple's iPhone and iPod more for their sleek design, than their full range of features. Search giant Google has stuck to a mostly white page with a single search box since its start.

Apple and Google have become dominant forces in their respective market niches. What this means for consumers, manufacturers and regulators is discussed below.

Apple strategy:… Continue