Clayton Sammuller's Page

Clarify is a unique lead generation agency, partnering with enterprise software organisations to help them define and execute their sales strategy by generating strong & sustainable pipeline, increasing coverage and penetration across target markets and improving the efficiency, and ultimately the profitability, of their sales teams.

Our primary differentiators are the quality of our staff & training, and our focus on achieving the ‘end result’, which for our customers is not the number of leads or appointments, but the market intelligence, pipeline and revenue generated through undertaking such an activity.

We have an in-house sales academy through which all Sales Executives are taught the sales skills more commonly applied to field sales teams and all of our SE’s undertake an Institute of Sales & Marketing Management (www.ismm.co.uk) level 5 diploma in Selling & Sales Management. This allows us to extend the sales best practices you will be encouraging your sales staff to adopt, (such as consultative selling methodologies, target account planning, opportunity risk analysis and territory & pipeline management skills), higher up the sales funnel, resulting in the quality and volume of forecasted pipeline generated being significantly higher.

In addition, we align our internal & customer facing processes to the areas that are important to our clients, and apply in-depth measures to every aspect of the sales funnel. This provides sales management with clear, accurate measurements and ratio analysis across the end to end sales process.

The 'end result' I eluded to earlier is that we provide a far greater return on the investment made in lead generation activities

Specialities:

Clarify - lead generation, pipeline creation, pipeline analysis, consultative selling, territory management, opportunity risk analysis, pipeline management, sales management

Personal - Service Orientated Architecture (SOA), Business Intelligence (BIEE), Identity Management (iDM), Single sign-on security solutions (ESSO), Enterprise Content Management (ECM), Business Process Management (BPM), Oracle BEA Weblogic, Oracle Data Integrator (ODI), Databases such as Oracle 11g, Enterprise architecture, Business Security, Sales Performance/Enterprise incentive Management Solutions